My passion for coaching entrepreneurs did not arise by chance. It is rooted in my own lived experience.

Before I became a coach, I was an entrepreneur. As a Leonidas franchisee, I experienced firsthand what it means to run a business. The long days, the staff planning, the inventory management, the constant pressure to meet sales targets… but also: the enormous satisfaction when you see a customer leave with a smile and you see the figures add up at the end of the month. I know the theory, but above all, I know the practice.

That experience has given me unique insight. I saw that success depends not only on a good product or a solid plan, but on the resilience, mindset, and skills of the person at the helm.

That’s why I made a conscious decision to follow my passion. I immersed myself in professional coaching techniques, spent years guiding start-ups and self-employed people in setting up their dream businesses, and honed my experience in retail management.

I’ve faced my share of setbacks in life. At first, I assumed others would simply understand — but I quickly realized that I could only rely on myself, and that I was the only one who could do what was needed to get back on track. From being let go more than once “for being too independent,” to burnout, to standing back in my strength and rebuilding a business that had quietly stalled for years — not because I’d lost ambition, but because outside influence had clouded how I saw it.

That’s more common among the self-employed than we admit. The trick isn’t to push harder; it’s to pause and go back to the basics. Every course or coach you turn to can genuinely help — but if your own inner system isn’t working the way it should, you’ll stay stuck in the same pattern, making the same mistake again and again.